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The 1.5bn total means that gambling adverts account for 8% of the total UK advertising market, which according to market research group Nielsen is valued at 19bn. It is also more than seven times the annual advertising spend of Proctor & Gamble, the company behind brands including Pampers and Gillette, which is the UKs biggest single advertiser and 150 times the 10m that gambling firms give via a voluntary levy to GambleAware, the main recipient of funds for addiction treatment and research. Children are growing up in a very different world than their parents, said GambleAware chief executive Marc Etches. Compared to other potentially harmful activities, the rate of gambling among young people is higher than the rates of drinking alcohol, smoking cigarettes and taking illegal drugs. This underlines the need to treat gambling as a public health issue. The study, by gambling industry specialists Regulus Partners, found that one in eight 11-to-16 year olds follow a gambling company on social media. Those who do are three times more likely to spend money on gambling.

For the original version including any supplementary images or video, visit https://www.theguardian.com/society/2018/nov/24/rise-in-gambling-ad-spend-fuels-fears-over-impact-on-children

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